Job Description
Admissions Coordinator of Communications and Marketing
Job ID: 284127
Location: Columbus State University
Full/Part Time: Full Time
Regular/Temporary: Regular
About Us Great universities inspire the very best in us. They nurture new ideas, fresh perspectives, and creative problem-solving. They challenge students to discover their passions - and to turn those passions into thriving careers that improve our world.
Columbus State University is exactly that kind of place. With exceptional facilities, ideal class sizes, and unique field experiences, our students have room to create. Here, every faculty and staff member is part of the educational process, actively mentoring students and championing each new step in their journey.
Located just 100 miles southwest of Atlanta, CSU is part of the University System of Georgia and offers a variety of benefits to full-time benefits-eligible employees and some of our half-time (or more) employees. Benefits that may be elected could include health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), as well as earned vacation time, sick leave, and 13 paid holidays (if applicable). Also, our full-time employees who have been employed with us successfully for more than 6 months can be considered for the Tuition Assistance Program. Consider applying with us today!
Department Information Office of Admissions
Job Summary The Admissions Coordinator of Communications and Marketing will play a pivotal role in bridging the gap between the admissions department and the university's marketing and communications teams. This position is responsible for developing, implementing, and analyzing integrated communication strategies aimed at enhancing prospective student engagement and driving new student enrollment. The coordinator will create and manage various forms of communication, including email, SMS, and social media campaigns, to reach and engage prospective students. Additionally, the role will oversee the use of the Customer Relationship Management (CRM) system to streamline communication efforts, ensuring alignment with the university's strategic enrollment goals. The Admissions Coordinator will also analyze the effectiveness of these campaigns, utilizing data to optimize future outreach efforts.
Responsibilities Significant Duties & Responsibilities include:
Strategic Integration & Marketing Alignment - Develop and implement cohesive marketing and communication strategies that align with admissions recruitment goals, enhancing the university's ability to attract prospective students. Collaborate closely with the university's marketing and communications team to ensure consistency in messaging across all communication platforms, including email, social media, website, and print materials. Oversee the creation of engaging content for various media channels, ensuring that all marketing materials effectively promote the university's brand and recruitment initiatives.;
CRM Implementation - Support the rollout, integration, and continuous improvement of the CRM system, ensuring its effective use within the admissions communication workflows. Train admissions staff on the functionality and features of the CRM communications, ensuring they are equipped to maximize its potential for prospective student engagement and recruitment. Leverage CRM analytics to monitor campaign effectiveness, track prospective student interactions, and enhance data-driven decision-making to refine future outreach strategies.;
Prospective Student Engagement & Enrollment Growth - Develop and execute targeted communication strategies that guide prospective students through the admissions funnel, from initial interest to application completion. Manage automated email and SMS campaigns, ensuring timely and personalized communication to keep applicants engaged and informed throughout the admissions process. Monitor and analyze engagement metrics across various communication channels to refine outreach efforts, optimize messaging, and improve conversion rates.;
Data-Driven Decision Making - Use marketing analytics and CRM data to evaluate the effectiveness of recruitment campaigns and adjust strategies accordingly. Generate detailed reports on campaign performance, enrollment trends, and engagement metrics to inform continuous improvement efforts. Conduct market research and stay informed about best practices in higher education admissions marketing to ensure that the university's strategies remain competitive and impactful.;
Professional Development & Additional Responsibilities - Work independently, demonstrating initiative, creativity, and resourcefulness in executing communications strategies and managing projects. Attend professional conferences and events to pursue opportunities for professional development, staying current on trends and advancements in admissions marketing. Take on additional tasks and responsibilities as assigned by Leadership to support the department's overall goals and initiatives.
Required Qualifications Required Qualifications include: 2+ years of experience in admissions, marketing, communications, or CRM management.; Collaborative mindset with a commitment to teamwork and cross-departmental coordination.; Flexibility to work evenings and weekends as required.
Preferred Qualifications Preferred Qualifications include: Bachelor's degree in Marketing, Communications, Public Relations, Higher Education Administration, or a related field preferred.; Experience with TargetX or other CRM systems is highly preferred.
Proposed Salary The proposed annualized salary range for this position is $40,253 - $43,784 and includes full benefits.
Knowledge, Skills, & Abilities Knowledge, Skills, & Abilities include: Strong writing, editing, and communication skills with the ability to craft compelling messages for various audiences.; Knowledge of digital marketing strategies, including email marketing, social media, and web content management.; Ability to analyze data and translate insights into effective marketing strategies.; Strong organizational skills with the ability to manage multiple projects simultaneously.
Contact Information If you have any questions, please contact Kimberly Scranage, Hiring Manager, via email at scranage_kimberly@columbusstate.edu
USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at
Institutional Values - Excellence: Actively engaging outstanding methods in teaching, academic discovery, creative pursuits, student success, cultural enrichment and the overall campus community.
- Creativity: Pursuing distinction through inquiry and innovation, challenging convention and focusing on solutions.
- Engagement: Dynamic civic involvement and participation of students, faculty, staff and alumni in the university experience.
- Sustainability: Advancing fiscal responsibility, well-being, innovation, lifelong learning and environmental stewardship.
- Inclusion: Cultivating and championing a campus environment that welcomes diverse backgrounds, ideas, perspectives and practices.
- Servant Leadership: Leading through ethical empowerment and service.
Conditions of Employment All selected candidates are required to submit and successfully pass a background investigation to include reference checks and verification of academic credentials (if applicable). Other additional requirements may be required based upon specific position duties:
- A credit check completed for Positions of Trust and or approved departmental Purchase Card usage;
- Pre-employment drug testing for positions with high-risk responsibilities.
- Motor vehicle reports are required for positions that are required to drive a Columbus State University fleet vehicle or other vehicle designated as a fleet vehicle. A successful drug screening will be required as a condition of employment a randomly thereafter.
*Applicants for positions of trust may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. *
For Faculty Hires: Final candidates will be required to provide proof of completed academic degree(s) as well as post-secondary coursework in the form of original transcript(s). Those candidates trained by a foreign institution will also be required to provide an educational/credential evaluation.
All employees are responsible for ensuring the confidentiality, availability, and integrity of sensitive information by exercising sound judgment and adhering to cybersecurity and privacy policies during their employment and beyond. Additionally, all members of the USG community must adhere to the USG Statement of Core Values must also be aware of and comply with the Board of Regents policies on Freedom of Expression and Academic Freedom.
Equal Employment Opportunity Columbus State University is proud to be an equal employment, equal access, and equal educational opportunity institution. It is the policy of our institution to recruit, hire, train, promote and educate persons without regard to race, color, national or ethnical origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status as required by applicable state and federal laws.
Other Information This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position will not travel
This position does not require security clearance.
Background Check Special Applicant Instructions Visit Columbus State University's online Careers portal to drive your career with us! The online applicant system provides you with the ability to review job opportunities and apply to those that you are interested in and feel qualified for. Each job posting has a summary description of the position and required qualifications. All job applications must be submitted through the online portal system.
To apply, visit jeid-b5d8e1f86c277c4b8478c2ccd1c683ef
Job Tags
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