Digital Marketing Director Job at BayMark Health Services, Lewisville, TX

YWpkbXMyQnBSY2RhWmlXT2RMbiszQTl3TFE9PQ==
  • BayMark Health Services
  • Lewisville, TX

Job Description

Digital Marketing Director

The Digital Marketing Director is responsible for building and managing the digital marketing team, leading all digital marketing initiatives from campaign creation through implementation execution, monitoring, measurement, and optimization by ensuring alignment and integration with company objectives.

Essential Function:

  • Builds, leads, and manages a team of digital marketers.
  • Sets digital marketing KPIs and monitors the teams progress to meet set objectives.
  • Sources and works closely with digital agencies/vendors to ensure strategies and expectations are clearly outlines and communicated.
  • Monitors competitive landscape and refines strategies to maintain / gain competitive advantage.
  • Plans and manages budget for department and consults on individual digital marketing spends by center or service line allocation.
  • Collaborates closely with internal teams to support the creation of engaging, impactful digital content across diverse platforms.
  • Works congruently with contact center departments to track lead generation and opportunities to improve the customer journey.
  • Develops and executes comprehensive digital marketing strategies to enhance online traffic, elevate brand visibility, and drive lead generation.
  • Analyzes performance metrics to derive insights and refine strategies for ROI as well as identifying opportunities for the operational team for improvement.
  • Manages weekly and monthly audits across all digital platforms.
  • Analyzes website metrics and suggests solutions to boost web presence and page rank with an emphasis on local search.
  • Organizes and manages the responsibilities associated with the Digital Governance Committee.
  • Works in collaboration with the Information Technology Department in regard to digital marketing security measures and ownership of company domains.
  • Performs other duties as assigned.

Qualifications:

  • 7+ years of in digital marketing, with a proven track record of leading successful marketing campaigns and building engaging websites with CRO strategies that drive results.
  • Bachelors degree from an accredited institution in Marketing, Communications, or related field of study
  • Experience working and partnering with digital agencies.
  • NSC Digital Marketing Director Job Description Page 2
  • Experience in web design.
  • Strong leadership skills with experience managing teams and fostering professional growth; ability to build consensus across cross-departmental teams.
  • Excellent analytical ability with a skill for converting data into actionable insights.
  • Strong communication and interpersonal skills with the ability to influence and engage stakeholders.
  • Must be a self-starter, creative, organized, proactive individual able to manage multiple projects, in a multi-faceted matrixed organization.
  • Proficient with Microsoft 365, Google Analytics, Social Media platforms, LinkedIn and SEO software and tools
  • Experience managing and / or consulting on PPC/ digital paid advertising campaigns as well as a working knowledge of call tracking and Salesforce applications. 11. Initial and on-going MVR verification and must maintain an acceptable driving record in accordance with BayMarks policy F&A-115.
  • Satisfactory references from employers and/or professional peers.
  • Satisfactory criminal background check and drug screen.

Benefits:

  • Competitive salary
  • Comprehensive benefits package including medical, dental, vision and 401(K)
  • Generous paid time off accrual
  • Excellent growth and development opportunities
  • Satisfying and rewarding work striving to overcome the opioid epidemic

Here is what you can expect from us:

BayMark Health Services specializes in the treatment of opioid addiction. BayMark Health Services provides medication-assisted treatment services in a variety of modalities and settings through our divisions: BAART Community HealthCare, Health Care Resource Centers and MedMark Services, Inc. BayMark Health Services, also provides traditional primary health care services, as well as integrated primary care, in select locations.

BayMark Health Services is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veterans status or any other classification protected by State/Federal laws.

PI1d2d029ca7c5-30492-35963677

Job Tags

Local area,

Similar Jobs

Tutor Me Education

Online Tutor Job at Tutor Me Education

 ...Tutor Me Education is reshaping how students learn. We are looking for tutors and teachers provide 1:1 or group instruction to students all across the country! Here are the details: Virtual instruction from your home computer, on your schedule! Set your own... 

Insight Global

Customer Support Representative Job at Insight Global

 ...experience Bilingual (English/Spanish) Microsoft Excel Logistics experience/supply chain experience Experience with FedEx, UPS, USPS, etc. Day to Day: This is a great opportunity to work for an international Logistics any Supply Chain company. As the... 

The Eye Group

Optometrist Job - Destin, FL - Part Time Opportunity Job at The Eye Group

Fantastic part time opportunity 1-3 days, to join an optometry practice located near the Gulf of Mexico performing primarily routine eye...  ...round. Boating, swimming, kayaking and fishing are some of the few outdoor recreational activities. Employment Type: Part-Time... 

Balbec Capital LP

Frontend Developer (React, Net C#) Job at Balbec Capital LP

 ...looking for a skilled react.js developer to join our development team in...  ...(4 days in the office / 1 days remote). The right candidate will be involved...  ...with migrating our current front-end application using react.js concepts. The new web application will consist of an ASP... 

The Eye Group

Optometrist Job - Pueblo, CO - Part time OD Opportunity Job at The Eye Group

Part time position with a well-established practice. Full scope optometry in a fully equipped, fully staffed practice. Great tech support and a strong management team. Flexible schedule. Increased base salary offered .Practice has leading edge diagnostic technology and...