Job Description

At Stowers Real Estate, we provide world-class residential property management and real estate sales services in the Diablo Valley, Tri-Valley and Lamorinda markets of the SF East Bay. As a top-rated real estate brokerage in the East Bay, we pride ourselves on delivering personalized, client-focused service with a commitment to integrity, professionalism, and results.

Our team is passionate about creating positive real estate experiences for both buyers, sellers and Landlords. Working at Stowers Real Estate means creating a supportive and dynamic environment where your contributions make a real difference.

As part of our team, you will have the opportunity to grow your skills, work in a collaborative setting, and be part of a company that values innovation, transparency, and the highest levels of customer service.

Mission

Our mission is to provide a world-class customer experience for individuals looking to buy, sell or have their real estate managed.

Statement on Diversity

Stowers Real Estate is committed to building a diverse, inclusive and equitable workplace where everyone is treated with respect and dignity. We are an equal opportunity employer that does not discriminate on the basis of age, race, ethnicity, class, religion, physical ability, gender or sexual orientation.

Job Summary:

Stowers Real Estate is seeking a driven and creative Director of Marketing to join our dynamic team. This individual will play a critical role in leading the firm’s marketing initiatives. This position will be in office, we just purchased a new office in Downtown Danville.

Key Responsibilities:

• Digital Marketing Strategy: Assist in the development and execution of digital marketing strategies that align with company goals and objectives. Work closely with the marketing team to enhance online visibility and drive leads.
• Social Media Management: Create, curate, and manage engaging content across all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and TikTok, while maintaining a consistent voice and brand identity.
• Content Creation: Develop original, compelling digital content (text, images, videos) for social media posts, blogs, and email campaigns. Produce graphics that capture attention and resonate with target audiences.
• Community Engagement: Monitor and engage with followers on social media platforms, responding to inquiries and comments in a timely and professional manner. Cultivate a community of engaged prospects, clients, and partners.
• SEO and SEM: Support the SEO strategy by creating and optimizing website content, blogs, and landing pages for improved organic search rankings. Assist with paid search (PPC) campaigns, ensuring performance aligns with marketing goals.
• Analytics & Reporting: Regularly track, analyze, and report on digital marketing campaign performance using tools like Google Analytics, Facebook Insights, and other social media analytics platforms. Provide insights for continuous improvement.
• CRM Management and Optimization: Management of (CRM) systems, ensuring seamless integration of CRM tools with marketing campaigns and lead management. This includes maintaining accurate client records, segmenting leads, tracking interactions, automating follow-up processes, and analyzing data to improve lead conversion and client retention. Proficiency in CRM platforms is preferred.
• Email Marketing: Assist in the development of email marketing campaigns to engage potential buyers and sellers, promote new listings, and nurture leads. Maintain and update email lists and segmentation.
• Real Estate Market Trends: Stay updated on the latest real estate trends, local market dynamics, and competitor activity to keep the marketing content fresh, relevant, and aligned with current industry developments.
• Event Promotion: Collaborate with the team to promote company events via social media and digital marketing channels.
• Brand Consistency: Ensure all digital marketing materials, social media posts, and campaigns are aligned with the company’s branding guidelines and uphold the company’s reputation.
• This role will support the Business Development Manager in producing robust and quality lead generation while strategizing to reduce cost per lead.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Real Estate, or a related field.
• 5 years of experience in digital marketing, social media management, SEO, or content creation within the real estate industry.
• Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.) and how to leverage them for business growth.
• Highly proficient in graphic design (3-5 years experience with Canva, Adobe Creative Suite, etc.) to create compelling visuals for social media posts and campaigns.
• Proficiency with digital marketing tools, including Google Analytics, Hootsuite, Buffer, Mailchimp, and other social media scheduling tools.
• Experience with SEO strategies, keyword research, and content optimization.
• Experience managing PPC and paid social media advertising and Google Ads.
• Strong copywriting and editing skills, with an eye for detail.
• Creative and innovative mindset with the ability to develop fresh ideas and adapt to changing trends.
• Ability to work independently and in a team, with excellent organizational and multitasking skills.
• Experience with real estate listings, CRM systems (e.g., Salesforce, HubSpot), and property management platforms is a plus.
• Experience with Marketing Spend Budgets and ROI by channel
• Understands Marketing KPI's

Preferred Skills and Qualifications:

• Experience with video content creation and editing for platforms like YouTube, Instagram Stories, and TikTok.
• Knowledge of email marketing strategies and experience working with email marketing tools.

Personal Attributes:

• Detail-oriented and results-driven.
• Ready to pursue a long term high potential career path
• Extremely Driven Self-starter with the ability to manage multiple projects and meet deadlines.
• Strong communicator and collaborator, both with internal teams and external partners.
• Passionate about marketing and staying up-to-date on industry trends.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to walk and inspect properties, including climbing stairs and accessing various property areas.
• Occasionally lift and carry items up to 25 pounds.
• Work may involve frequent evening and weekend hours, depending on the needs of the property and tenants.
• Job duties may require work and availability outside normal working hours. May require flexibility to adjust work schedule from time to time to work early or later than regular schedule.

Reasonable Accommodation

Stowers Real Estate Sales and Management is committed to providing equal employment opportunities to all individuals. If you are a candidate or an employee who requires reasonable accommodation to perform the essential functions of this role, you may request accommodation by contacting our HR department. This role must be performed with or without reasonable accommodation, and we are dedicated to working with you to identify and implement appropriate adjustments that enable your success in the position.

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