Job Description

We are seeking a versatile and results-oriented marketing manager to lead and coordinate marketing initiatives for the launch of a premium iron supplement. The role involves collaborating with agencies to design and implement campaigns, ensuring seamless integration across retail, eCommerce and hospital channels while driving measurable revenue growth. The ideal candidate will bring creativity, strategic marketing thinking, and tangible experience in campaign execution and brand positioning

Responsibilities:

• Lead the development and execution of integrated marketing campaigns in collaboration with external agencies, ensuring alignment with business goals
• Coordinate cross-channel campaigns and ensure consistency in messaging and branding across all platforms
• For e-commerce, optimize digital efforts such as paid media, email campaigns, and promotions to boost online sales
• For retail, implement strategies to enhance product placement and visibility, including trade marketing initiatives like in-store promotions and merchandising
• For hospital channels, create targeted campaigns focused on education and awareness, collaborating with sales teams to strengthen relationships and generate leads
• Performance metrics across all channels, providing actionable insights for optimization
• Create and present reports on campaign success and ROI to senior leadership

Qualifications:

• 3+ years of hands-on experience in marketing, preferably in the consumer goods, or nutraceutical industry. Ideally in startups or entrepreneurial environments.
• Proven track record in creating and executing marketing campaigns
• Have effectively leveraged a robust digital marketing toolkit to develop and execute creative marketing ideas to engage diverse audiences.
• Strong communication and interpersonal skills for agency and stakeholder management
• Ability to craft and refine a brand narrative that resonates with target audiences and establishes competitive differentiation

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