Search Engine Marketing Manager Job at LifeMD, New York, NY

YmpCbXNXQnRSOEpWWWl5QWNyZjUzQWwwTGc9PQ==
  • LifeMD
  • New York, NY

Job Description

LifeMD is a leading provider of virtual primary care committed to enhancing access to quality and affordable virtual and in-home healthcare. Catering to a wide range of health needs, LifeMD covers over 200 conditions, including primary care, men’s and women’s health, allergy & asthma, and dermatology. The company operates a vertically-integrated proprietary digital care platform, backed by a 50-state affiliated medical group and a US-based patient care center. LifeMD was recently ranked #166 in the 2023 Deloitte Fast 500.

About the Role

LifeMD is looking for an experienced SEM expert to manage all pay-per-click (PPC) marketing activities. Our SEM Manager will oversee all paid search campaigns on marketing engines such as Google, Yahoo and Bing. You will effectively manage the paid search budget and work with the Marketing team to maximize ROI, drive traffic, and customers. You will report to the CAO and provide reports of campaign and overall channel performance, and provide as well as implement recommendations for optimizations. Able to lead a small team as well as work in a collaborative team setting, with strong problem solving and time-management skills. Experience with CRO, A/B testing, ad extensions, keyword expansion, youtube, display, and up-to-date search engine best practices.

Responsibilities

  • Own, execute, and launch all SEM campaigns for the following (but not limited to) channels:
    • Google YouTube
  • Provide budget recommendations and revenue projections for channels managed
  • Strategize, execute, and analyze test plans, including geo tests and incrementality tests
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Continually expand and optimize paid keyword discovery
  • Conduct market research on keywords, consumer trends, and competing brands
  • Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates
  • Generating performance reports and analytics for presentation and review
  • Keeping up to date with the latest advancements in search trends and PPC strategies

Requirements

  • 4-5+ years of Search Engine Marketing (SEM)
  • Capable of successfully leading multiple accounts and their strategies
  • Ability to perform day-to-day campaign execution
  • Understanding of product feeds and Google Merchant Center, experience with feed management platforms (i.e. GoDataFeed, Feedonomics) a plus
  • Ideally, you have some experience beyond just the two major search engines – we often work with Facebook, Instagram, TikTok, Snapchat, Criteo, etc…
  • Comprehensive data analysis and problem solving skills; able to draw conclusions and with guidance, you are able to devise strategic recommendations based on findings
  • Strong Microsoft Excel skills
  • Additional SEM software skills a plus (e.g. Tableau, Hitwise, etc.)
  • Self starter - always looking for room to improve/learn as well as the ability to work independently and autonomously

Benefits

  • Salary Range: $100,000-$150,000
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited Paid Time Off
  • Commuter Benefits
  • Paid Holidays
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks

Job Tags

Holiday work, Full time, Temporary work, Remote job,

Similar Jobs

Delorie Countertops & Doors

Experience Kitchen Cabinet Installer Job at Delorie Countertops & Doors

 ...We are seeking a Lead Cabinet Installer who is eager to unleash their full potential in a dynamic, fast-paced environment. This role is perfect for individuals who thrive in a team setting where each day brings new challenges. Installation Technician Requirements... 

Acadian Ambulance Service

Paramedic Job at Acadian Ambulance Service

 ...documentation and forms as required. Conducts regular unit inventory and equipment testing to ensure all equipment for which the paramedic is responsible is present, clean and in proper working order. Upon completion of transport, responsible for all assigned duties... 

Creative Works

Traveling Installer / Carpenter Job at Creative Works

 ...heart skip a beat! From big cities to cozy towns, your craftsmanship will leave a lasting mark wherever you go in this Traveling Installer/Carpenter role. We're not talking about your typical 9-to-5 grind here oh no! This is the kind of job that combines craftsmanship... 

Good Samaritan Society

RN/Registered Nurse - Ottumwa, IA - Job at Good Samaritan Society

 ...Shift: Night Job Schedule: Full time Weekly Hours: 38.00 Job Summary The Registered Nurse (RN) is responsible for utilizing the nursing process...  ...package for qualifying full-time and part-time employees. Depending on eligibility, a... 

T.W. Frierson Contractor

Project Manager Job at T.W. Frierson Contractor

 ...apparel program # Flexible work schedules # Casual office dress code # Annual bonus Position Description Our Project Managers are responsible for planning, directing, and coordinating activities of commercial/industrial construction projects to ensure...