Job Description

Manager, International Brand Marketing

We are looking for a dynamic and innovative marketer to help grow Brand awareness and consideration internationally of Pluto TV, Paramount’s FAST streaming service. Reporting temporarily to the VP, International Marketing while the Sr. Director, International Brand Marketing is on maternity leave, this role on the streaming marketing team will help define and execute our international brand marketing strategy across all its territories. This Brand Manager will manage the planning and execution of brand and content marketing campaigns, in collaboration with the US Domestic brand team. We seek to hire a marketing professional with experience in developing marketing strategies with strong background in brand and content, while elevating executional excellence both internally (strategies, presentations, memos, cross-functional collaboration) and externally (campaigns, creative assets).

The candidate will support full end to end content marketing strategies across brand; for top to mid of the funnel/brand metrics improvement and low funnel/growth performances based on rapid experimentation and validated learning. As international Brand Manager, the candidate will be working to ensure the right execution of a global strategy but also to strengthen our global brand approach and positioning. The candidate also needs to be familiar with data management and data science to consume data — passionate about measuring performance and understanding what drives consumer behavior with the experience to turn those learnings into action.

In this role, the candidate will be joining a fast growing, quickly evolving organization, where the ability to wear many hats and help on many fronts will be crucial. The candidate has a track record of creativity, operational excellence and using analytics to drive results. This person must also have strong written and verbal communications skills, a passion for brand, content, and strong cross-functional collaboration skills.

Responsibilities:

• Manage innovative brand and content campaigns that can be optimized and adapted across all international territories including current and new launch markets
• Support with all aspects of marketing strategy development, building the plan, campaign briefing, execution, post-launch analysis
• Coordinate & consolidate efforts across cross-functional international marketing teams to ensure 360-approach to campaigns in support of customer acquisition, engagement and retention efforts
• Work alongside central Creative Team and agencies on development of all campaign assets and support key stakeholders
• Drive cohesion and alignment of content and brand initiatives across all international territories and among cross-functional teams via local, international and global agenda-driven marketing meetings
• Use data and insights to inform brand strategies and campaigns while delivering measurable brand and performance metrics
• Implement, and enforce brand identity, positioning and usage guidelines to ensure consistency across all territories through marketing communications (brand and verbal identity)
• Manage brand marketing budgets for international

Requirements:

• Bachelor’s degree in a relevant field
• Background and experience in the Media / Tech industry or Streaming and Digital environments
• 4+ years of experience in direct-to-consumer marketing with a proven track record of managing and executing 360-degree marketing campaigns
• Experience working in brand and content in a high-volume, fast-paced environment collaborating with cross-functional teams as well as internal and external partners
• Experience working at an international level (across multiple geographic markets) in a matrixed consumer or content-based business is a plus
• Experience in cross-platform marketing, performance media and/or overall marketing & distribution partnership
• Clear understanding of the Streaming market and future trends
• Excellent data analysis and data-based decision-making skills
• Experience in handling marketing budgets in co-operation with external agencies
• Strong written and oral communication skills
• Ability and flexibility to adapt to changes in schedules and delivery
• Creative problem-solving ability

Compensation:

• Up to $65.00/hr. (W2)

Req# VIAJP00001243

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